Wednesday, 4 December 2013

Types of Audience


VALS - Values, attitudes, lifestyles

6 groups

Thinkers                     Achievers                    Experiencers

Believers                    Strivers                        Makers


Website

Strategicbusinessinsights/VALS

ABC Demographic Scale


Social Grade
Social
Occupation
A
Upper middle class

B
middle class

C1
lower middle class

C2
Skilled Working Class

D
Working Class

E
those at the lowest level of subsistence




Psychographics 

Mainstreamers - Seek Security 

Aspirers - Seek Status

Succeeders - Seek Control

Resigned - Seeks Survival 

Explorers - Seeks Discovery 

Strugglers - Seeks escape 

Reformers - Seeks enlightenment   




Tweenie - aged 10 - 13

Dinkie - Double income, no kids

Swell - Single woman earning lots

Grey Panther - retired but with lots of cash 

Sinkie - Single income, no kids

Guppy - green yuppy - young upper class person who is concerned with environment 

Glam - Older lady with money and opinions 

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